{"id":4497,"date":"2024-12-09T08:28:28","date_gmt":"2024-12-09T08:28:28","guid":{"rendered":"https:\/\/reflavor.it\/reflavor-the-birth-of-a-sustainable-idea\/"},"modified":"2025-08-21T07:48:36","modified_gmt":"2025-08-21T07:48:36","slug":"reflavor-the-birth-of-a-sustainable-idea","status":"publish","type":"post","link":"https:\/\/reflavor.it\/en\/reflavor-the-birth-of-a-sustainable-idea\/","title":{"rendered":"Reflavor: the birth of a sustainable idea"},"content":{"rendered":"\n<p><\/p>\n\n<p>In 2017, we launched a revolutionary project: <strong>fighting food waste<\/strong> by recovering and reusing <strong>vegetable scraps<\/strong>.<\/p>\n\n<p>At the time, we were university students united by the desire <strong>to live<\/strong> and <strong>eat<\/strong> <strong>sustainably<\/strong>. We shopped with great care: caring for our<strong> health<\/strong> and that of the <strong>planet<\/strong> was a priority. <\/p>\n\n<p>But supermarkets lacked the selection of <strong>foods<\/strong> that met this need. So, the idea was born: we could <em>do something<\/em>. We could <em>develop<\/em> an alternative solution not only for ourselves, but for anyone who shared our ideals. This is Reflavor: our commitment to a better world.   <\/p>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">Why vegetable by-products?<\/h2>\n\n<p><\/p>\n\n<p>We decided to focus on recovering vegetable scraps. But why? <br\/><\/p>\n\n<p>Upcycling these by-products has several advantages:<\/p>\n\n<p><\/p>\n\n<ul class=\"wp-block-list\">\n<li>it allows us to avoid polluting processes, such as incineration, and thus <strong>reduce<\/strong> <strong>CO\u2082 <\/strong>and other greenhouse <strong>gas emissions<\/strong>;<\/li>\n\n\n\n<li>It combats food waste and allows us <strong>to recover valuable nutrients<\/strong> (such as those found in citrus peels!) that would otherwise be lost;<\/li>\n\n\n\n<li>it drastically<strong> reduces<\/strong> the production of <strong>organic waste<\/strong>, which, if poorly managed, risks polluting soil and water.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p>Furthermore,<strong> low-temperature drying<\/strong> preserves 100% of the raw materials, preserving their <strong>aromas<\/strong> and <strong>nutritional <\/strong>and<strong> organoleptic properties<\/strong>.<\/p>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">Promoting health: yours, ours, and the planet&#8217;s<\/h2>\n\n<p><\/p>\n\n<p>Reflavor products support not only the <strong>well-being <\/strong>of the ecosystem, but also that of <strong>people<\/strong>.<\/p>\n\n<p>Rich in <strong>dietary fiber<\/strong>, <strong>upcycled flours<\/strong> promote<strong> proper digestive<\/strong> function, regulate <strong>blood sugar<\/strong> levels, and prolong the <strong>feeling of satiety<\/strong>, contributing to a balanced diet. Furthermore, they are rich in <strong>minerals<\/strong> and <strong>vitamins<\/strong>, low in saturated fat, and<strong> free of artificial additives.<\/strong> And they can be used for everything: bread, pasta, cakes, cookies&#8230; even gluten-free!  <\/p>\n\n<p><\/p>\n\n<p>In short: the Reflavor project is not about<em> selling food<\/em>. It was created to offer a contribution: to promote the circular economy and demonstrate that a conscious and sustainable production model is possible \u2013 and also effective (and good!). <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2017, we launched a revolutionary project: fighting food waste by recovering and reusing vegetable scraps. At the time, we were university students united by the desire to live and eat sustainably. We shopped with great care: caring for our health and that of the planet was a priority. But supermarkets lacked the selection of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"acf":[],"featured_media_urls":{"thumbnail":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-150x150.webp",150,150,true],"medium":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-300x180.webp",300,180,true],"medium_large":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-768x461.webp",768,461,true],"large":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-1024x614.webp",1024,614,true],"1536x1536":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-1536x922.webp",1536,922,true],"2048x2048":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2.webp",1920,1152,false],"et-pb-post-main-image":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-400x250.webp",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-1080x675.webp",1080,675,true],"et-pb-portfolio-image":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-400x284.webp",400,284,true],"et-pb-portfolio-module-image":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-510x382.webp",510,382,true],"et-pb-portfolio-image-single":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-1080x648.webp",1080,648,true],"et-pb-gallery-module-image-portrait":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-400x516.webp",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2.webp",1920,1152,false],"et-pb-image--responsive--desktop":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-1280x768.webp",1200,720,true],"et-pb-image--responsive--tablet":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-980x588.webp",918,551,true],"et-pb-image--responsive--phone":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-480x288.webp",450,270,true],"woocommerce_thumbnail":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-300x300.webp",300,300,true],"woocommerce_single":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-600x360.webp",600,360,true],"woocommerce_gallery_thumbnail":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-100x100.webp",100,100,true],"portfolio_item-thumbnail":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-600x400.webp",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-1200x800.webp",1200,800,true],"portfolio_item-masonry":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-600x360.webp",600,360,true],"portfolio_item-masonry@2x":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-1200x720.webp",1200,720,true],"portfolio_item-thumbnail_cinema":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-800x335.webp",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-600x900.webp",600,900,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-1200x1152.webp",1200,1152,true],"portfolio_item-thumbnail_square":["https:\/\/reflavor.it\/wp-content\/uploads\/2024\/11\/Farina-di-pomodoro-2-800x800.webp",800,800,true]},"_links":{"self":[{"href":"https:\/\/reflavor.it\/en\/wp-json\/wp\/v2\/posts\/4497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reflavor.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reflavor.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reflavor.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reflavor.it\/en\/wp-json\/wp\/v2\/comments?post=4497"}],"version-history":[{"count":1,"href":"https:\/\/reflavor.it\/en\/wp-json\/wp\/v2\/posts\/4497\/revisions"}],"predecessor-version":[{"id":4498,"href":"https:\/\/reflavor.it\/en\/wp-json\/wp\/v2\/posts\/4497\/revisions\/4498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reflavor.it\/en\/wp-json\/wp\/v2\/media\/4249"}],"wp:attachment":[{"href":"https:\/\/reflavor.it\/en\/wp-json\/wp\/v2\/media?parent=4497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":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